what if.
Kitchen table strategies celebrates those that once sat at their kitchen table or on their living room sofa or in their garage and said, “what if”.
A kitchen table strategy is a way to describe any small business or organisation that started off small but with a big idea to change the world. Not everyone succeeds. But those who do have a story to tell. They became fully fledged companies, and moved out of the home (kitchen or garage) and into the business world.
The name is homage to those large and famous companies that begun their origins at home. In some cases, quite literally at their kitchen table!
Notable examples of companies that started off at their kitchen table and then grew to be large businesses or organisations includes; Apple, Disney, Google, HP, Crumpler, Facebook, BHP Biliton. Even George Washington sat at his kitchen table and plotted a way to defeat the British!
“I only hope that we never lose sight of one thing – that it all started with a mouse”
Walt Disney, 1954
A question for us has always been “But how?’
How did you grow? How did you know you had a scalable business? How did you raise funding? How do you develop your product/idea? What was your marketing plan? How did you build a team?
KTS explores these and more. We get to know what worked and what didn’t. What has been the results of each and importantly, what’s next.
Our hope is that the lessons and journeys we uncover and discover inspires the next start up. Or helps existing ones to keep going. And use the lessons to build their own kitchen table strategy into a thriving business. If not the next unicorn!
Are you a kitchen table strategy company?
If so, we would love to interview you. What’s your idea? How is it going?
Fancy filling out a questionnaire?
Perhaps you’re happy to jump right in. If so, then hit the questionnaire link below and tell us more about you. How you started and Why? What are you doing now? And of course, what’s next for you?
Let’s do this. We would love to tell your story. We think your journey will inspire the next start up.